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post: 2005-01-25 » tie
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6th edition International Convention of University Courses in Design

"Design Evolution by East & West"
New ambients, new products, new designers

Promoted by the Facolt¨¤ del Design, Politecnico di Milano in collaboration with Federlegno-Arredo
Organized by Fondazione Cosmit Eventi under the patronage of Fondazione ADI
on the occasion of the Salone Internazionale del Mobile 2005

16 April 2005
Milan Fairgrounds, Pavilion 16, Conference room Bolaffio Entrance to the Fairgrounds: Porta Scarampo


As any event that lasts, Designing Designers, now at its sixth edition, intends to open its program to new, emerging realities: the experiences Western countries' schools have gathered through their contacts and cooperation with Eastern schools and vice versa in the design field. More specifically, Designing Designers aims to be a Meeting that will help to understand the evolving approaches to Design: How do today's design schools approach the creation of new residential and living spaces, new solutions for everyday life, new products and home furnishing and work with their students on this theme? In which way do they orientate the education of the new designers towards the new East and West markets?

The theme of Designing Designers 2005 is: Design Evolution by East & West. New ambients, new products, new designers and comprises two thematic areas: The role of design in the university and Design in the East and West today..

In particular, Designing Designers will focus on the very important theme of how design is applied and which role it plays for the growth of enterprises, the housing and commercial activities in the evolving economy and market of the Asian cities and countries.
That is to say a complex theme which more and more considers the role of design as a crucial factor for the continuous development of these countries.
In Asia, and in particular in China, the increase rates are much more relevant than those expected on the Western markets even in the next future. In this new Asian economic context, the demand for well-being and quality and the desire for new Western ways of life are increasing considerably. This market is already important and will offer great opportunities in the next future, not only to the Eastern but also to the Western countries, if the contact between the two cultures will be favorably encouraged, thus avoiding any initial mistrust and misunderstanding.

Thus, the question is what can design do to put these cultures in touch with each other? How will these knowledge streams, these projects, these products cross between East and West in the next future?
How can design generate a fruitful dialogue among the actors of these realties? How can design stimulate a culture that is based on this cultural contact and exchange? Which consequences will this exchange of information have for the design and manufacturing systems of these two hemispheres?

The themes of the Convention

The International Convention will seek to create the basis for a dialogue between East and West, exploring the role of design in terms of similarity and difference in the two regions of the globe as well as the potential for the development of a system of cultural, economic and social relationships between these two worlds. We are looking forward to the presentation of projects and experiences referring to how people live in their houses and to everyday life, which are the result of the cooperation between East and West.

The structure of the conference

Based on the format of its last edition, the Convention, which in the past was dedicated to Professors of University courses in design only, will be open to the participation of all those who wish to discuss about the role and thus about the education of the future designers in the current world.
The Convention program will therefore include presentations, i.e. specific projects, elaborated by the Universities courses that give evidence of the fruitful contact between cultures that are far-off from each other. These presentations will be followed by a round table debate.

The presentations of the Universities (based on this call for projects)

The main theme that has characterized the various editions of Designing Designers refers to The role of design in the university: in particular, this year's edition which is focusing on the relationship between West and East will tackle the following questions:
How is design understood and taught in the various countries?
How can designers work within this new market and within the manufacturing systems of these particular countries? In which way does design contribute to how people live in their houses and, more in general, to their everyday life. In this respect also the relationships between tradition and innovation, between the markets and the product and service evolution and the influence of the design culture on these relationships are to be looked into.
What will remain of those cultures in the project sphere, while the market becomes more and more sophisticated and global?
How can knowledge and methodologies be exchanged between East and West?
These extremely wide-ranging questions will be dealt with through the presentation of specific projects, which allow to bring forward some answers and solutions or viewpoints, rather than through theoretical discourses.

Therefore this "Call for Papers" is actually to be intended as a "Call for projects" which testify the contact between cultures and the contribution of one and the other "world" to this process.
We expect schools to participate in the Designing Designers Convention, with a 10 to 15 minutes presentation, a film, a power point, a flash or a photo show suitable to illustrate their projects that were aimed at putting in touch the West with the East (western and eastern universities, western and eastern students, western and eastern companies, western and eastern markets or combinations of the latter, like eastern students in western universities, western universities for eastern companies, etc.).
With regard to each project the brief for the project (the starting point), the outcomes (the results), the work done to achieve the final project (the process) and the "lessons learnt" from this experience (the conclusions) should be explained.
It should be a lively, dynamic presentation that combines the communication and visual abilities designers demonstrate when they present their project. For that reason students may participate and collaborate with their professors and tutors to prepare the presentation of their project.

The official languages of the International Convention are Italian and English. Simultaneous translation in these languages will be provided.


The Scientific Comittee:
Rodrigo Rodriquez (Past chairman, Federlegno-Arredo; Board member, Cosmit SpA)
Giulio Castelli (Chairman, Fondazione ADI)

Arturo Dell'Acqua Bellavitis, Alberto Seassaro, Giuliano Simonelli, Norman Mc Nally, Luisa Collina, Francesco Scullica (Facolt¨¤ del Design, Politecnico di Milano)


Mid February Deadline for submitting project abstracts and images (see the attached form)
End of February Selection of papers by the Scientific Committee
25th March Deadline for full presentations

Scientific Secretariat
Anne Schoonbrodt - Carlotta dalla Vecchia
Rel¨¦ - International projects and relations
Politecnico di Milano
Facolt¨¤ del Design
Via Durando 38/a - 20158 Milano -
+ / 72.16 - fax: +

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