无锡国际设计博览会高端论坛 暨 [设计教育再设计]系列国际会议(四)会议通知

主题为“新现象基础:体验、策略、健康”的“设计教育再设计”系列国际会议(四)即将于2015年5月22日至25日举办,会议由无锡市人民政府与江南大学联合举办,并由江南大学设计学院、无锡市工业设计协会承办。

主办单位:无锡市人民政府、江南大学
承办单位:江南大学设计学院、无锡市工业设计协会
协办单位:中国创新设计产业战略联盟、教育部高等学校工业设计专业教学指导委员会、机械工程学会工业设计专业教学指导委员会、无锡(国家)工业设计园、卡秀堡辉控股有限公司、无锡市会展业发展办公室、国际体验设计协会IXDC、国际艺术,设计和媒体院校联盟Cumulus、江南大学产品创意与文化研究中心、江南大学蒋震基金工业设计培训中心、江南大学开放创新研究院、《创意与设计》杂志社

大会主题:新现象基础:体验、策略、健康
Conference Themes: EMERGING COMMON GROUNDS: Experience, Strategy and Wellness

关于会议/About the Conference
[设计教育再设计]系列国际会议在各方的支持下已经成功召开了三届:
• 2012年:“范畴、方法、价值观”针对设计学科成为一级学科的背景,反思了设计学学科研究对象、实践方法和判断准则的定位问题;
• 2013年:“新领域、新问题、新对策”更多地从实践的角度探讨了设计思维在包括健康、服务设计、公共事务管理等诸多新兴领域的应用拓展,以及设计咨询服务自身的转型升级问题;
• 2014年:“哲学概念”明确地提出了哲学方法在理解设计领域复杂现象中可以发挥的抽象和理论构建作用。

2015年[设计教育再设计]系列国际会议(四)-“新现象基础:体验、策略、健康”作为系列会议的后半段,将在前几次会议反思和问题展开的基础上,围绕企业用户体验、战略策略、健康医疗等新兴共同话题或实践领域,用经验分享和学术抽象两种手段和现象学的方法,在探讨设计实践和设计教育新的理念和方法的同时,尝试将现象学的方法运用到实践升级和教育转型当中。

届时,来自世界各地、不同行业的业界精英和从事设计理论研究的学术领袖将聚集无锡,和国内外同仁一起分享设计的最新实践和研究成果,共同探索从实践中抽象概念的哲学方法,并为设计学新的学科哲学框架的构建提供启发和线索。

2015 WUXI INTERNATIONAL DESIGN EXPO SUMMIT FORUM &
RE-DESIGN DESIGN EDUCATION CONFERENCE (IV)
EMERGING COMMON GROUNDS: Experience, Strategy and Wellness
2015.05.22-25 CHINA• WUXI

“Redesign Design Education”is a serial conference aimed to reform Chinese design education, while it also responds to issues of design education globally. It has been held three times successfully with over one hundred renowned international speakers who spoke at the main conference and many others who have held seminars and workshops throughout the last three years. This conference is becoming an educational movement in China with potentially profound influence for years to come.
The 2012 Conference, “scope, methods and principles,” reflected landscape of design education. At the 2013 conference on “New Contexts, New Opportunities, and New Approaches,” professionals along with educators explored how design thinking penetrates and supports new areas human experiences such as health, services, public affairs, and so on. It had also discussed how design consultancy might evolve or change. In 2014, “Philosophic Concepts” was chosen as the conference theme with three sub-themes, Placements, Transformation and Relevance to explore how philosophy as a method might contribute to story telling in design and at different levels.
Redesign Design Education conference (IV): Emerging Common Grounds: Experience, Strategy and Wellness, explores concepts and methods emerging from new common interests in design, experience, strategy and wellness. While new areas of interests elevate design into the next level of decision space, they also puzzle everyone on what exactly those areas are, what and how decisions are made. Interestingly, it seems that more of those undefined inquiry spaces emerged in recent years due to the increasing awareness of design thinking. As they remain fuzzy, they gradually lose their power of inspiring conversations. Professionals and educators from all over the world will gather in Wuxi this May to share their own stories in practice, research, or both. Hopefully, their stories and experiences will provide inspirations for shaping and understanding new common grounds of design, particularly in areas of experience, strategy and wellness.

会议注册和交费/Registration and Conference Fee
本次大会参会费用标准如下:标准参会费1500 元/人;学生参会费500 元/人
团队注册:同类型四人团队参会可减免一人会费
上述参会费用包括本次会议的所有公开环节的嘉宾演讲,食宿自理。
CMF(Color, Material& Finishing)专场注册费用:1000/人
工作坊注册费用:500元/人


拟邀请嘉宾/Intended Speakers
(按姓氏首字母排序)
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会议日程/Schedule
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CMF (Color, Material& Finishing) 专场
5月22日下午 无锡君来世尊酒店
随着工业设计领域的发展,行业细分化的需求越来越明显,对于CMF的研究尤为重要,本次CMF高峰论坛通过对趋势的研究,让不同领域的CMF (Color, Material& Finishing) 进行融合和贯通,以提升中国的设计能力;会议将特别邀请四位来自业界知名企业的专家代表为大家分享全球涂料最新发展、趋势与动态;分享有关CMF在3C行业的色彩应用;分享产品领域内更为轻便、环保的材料发展趋势;分享全球最流行材料及其表面处理工艺的最新资讯。

工作坊/Workshops
5月22日下午 江南大学设计学院

工作坊:交互与体验设计/ WORKSHOP: Interaction & Experience Design
随着信息和物联技术的日趋成熟、商业模式的日新月异,交互和体验设计的理念也越来越备受重视。交互与体验设计工作坊由国际体验设计协会IXDC秘书长胡晓主持,届时将会邀请国内外在体验和交互设计有丰富实践经验的知名企业和有先进交互设计理念的专家学者分别举办三个平行工作坊,深入探讨和分享交互与体验领域的设计实践成果和应用前景。

工作坊:策略与服务设计/ WORKSHOP: Strategy & Service Design
策略是创造一种独特的、有利的定位,企业和品牌面对竞争对手必须有明确的取舍与选择。如何从设计的角度辅助建立企业的发展战略,通过设计战略和服务设计的方法配合企业的运营效益,已经成为当今设计重要的新角色。策略与服务设计三个平行的工作坊,将分别侧重于设计思维、战略设计和服务设计方向,共同探讨当代设计的新角色。

工作坊:健康医疗设计/ WORKSHOP: Design for healthcare
近几年,设计介入健康医疗领域已成为热门,然而相关的基础研究成果还很薄弱。本次工作坊将邀请美国辛辛那提大学Craig Vogel教授、代尔夫特理工大学健康医疗研究方向学科带头人Richard Goossens教授、北京301解放军总医院远程医学中心主任郑兵,分别举办三个平行健康医疗工作坊,与参会代表一起深入探讨健康医疗领域的新兴话题和设计实践。

参会费用请交至
账号名称:江南大学
账 号:1103030709100000136
开 户 行:工商银行无锡江南大学分理处
请务必在附注栏注明:参会人姓名、单位名称及“设计教育再设计国际会议”字样
参会代表报到地点及时间:江南大学长广溪宾馆, 2015年5月21日 14:00-21:00;5月22日全天

设计教育再设计国际会议会务组
大会联合主席:
汪泉 无锡市人民政府市长
陈坚 江南大学校长
学术召集人:
辛向阳 江南大学设计学院院长
秘书:
肖东娟 江南大学设计学院副教授
会务组:
付老师 (会务总协调) 0510-85919712
陈老师 钱老师(国际事务联络)0510-85911500
丁老师 (参会嘉宾接待)0510–85329282
朱老师 (会议代表接待)0510- 85329012
会议官方邮箱:
rede_conference@163.com
rede_conference@yahoo.com
会议网址:
http://rededu.jiangnan.edu.cn
会议地点:
无锡君来世尊酒店(Tel: 0510-85285888)
江苏省无锡市滨湖区太湖新城和风路111号
工作坊地点:
江南大学设计学院(无锡市蠡湖大道1800号)

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[设计教育再设计]系列国际会议(四):新现象基础:体验、策略、健康
工作坊简介/Introduction of Workshops

时间和地点:5月22日下午 江南大学设计学院

为了更深入的探讨设计领域的热点话题和新兴话题,作为[设计教育再设计]系列国际会议(四)的重要组成部分,江南大学设计学院将在5月22号下午举办三大类工作坊,共九个平行工作坊。请通过会议网站进行工作坊注册报名。

交互与体验设计工作坊 / WORKSHOPS: Interaction & Experience Design
协调人: 胡晓 国际体验设计协会IXDC 副会长兼秘书长
随着信息和物联技术的日趋成熟、商业模式的日新月异,交互和体验设计的理念也越来越备受重视。交互与体验设计工作坊由国际体验设计协会IXDC秘书长胡晓主持,届时将会邀请国内外在体验和交互设计有丰富实践经验的知名企业和有先进交互设计理念的专家学者分别举办三个平行工作坊,深入探讨和分享交互与体验领域的设计实践成果和应用前景。

工作坊(一):精益体验思维驱动产品创新 / Workshop No.1: Driving Product Innovation with Agile Thinking
主持人:周陟 腾讯 移动互联网设计中心总监 / Moderator: Zhi Zhou, Design director of Tencent MXD

工作坊简介:目前越来越多的公司认识到体验创新带来的价值,但很多企业仍然没有掌握创新的思维和具体的方法。多角色之间的互动,不同专业的价值观分割,团队之间的协作这些都给创新带来了很大的瓶颈与挑战。
本次工作坊将以移动互联网领域的体验设计团队目前使用的创新设计方法和设计思维为例,帮助大家学习系统的设计思考能力,以及使用精益体验的方法快速驱动产品的创新设计能力。

Brief introduction of workshop: More and more companies start to realize the value brought by experience innovation; however, few of them have actually mastered the new approach and practiced the methods. It is due to the bottlenecks and challenges brought by interactions between different roles, different professional values and coordination between teams.
The purpose of this workshop is to drive product innovation with agile methods through systematical learning on design thinking.

工作坊(二):软硬整合的开发思维 / Workshop No.2: Innovational Ideas for Integrated Hardware
主持人: 郭文祺 和硕设计 设计总监 / Moderator: Wenqi Guo, Design Director of PEGA Design & Engineering

工作坊简介:当前交互设计的市场趋势以由过往的软件交互,逐渐走向与硬件设计配合的软硬整合交互。然而相较于软件开发的程序设计,对应的硬件开发与机电整合则需要更加敏锐的设计观察、应变能力及技术理解。
本次工作坊将由我方2014如果得奖案例光通量Intelligence车用资讯交互中心,背后长达一年的实务开发过程分享开始,阐述为交互整合进行硬件开发所需要的思维与洞察。
工作坊分为三个方向:
交互整合型专案的硬件开发思维;硬件开发的设计细节与问题协调;核心价值的建立与表达。
由此来帮助大家理解软硬整合的设计在不同阶段所可能面临的难点与突破点。

Brief introduction of workshop: Interactive designs have been evolving. In the past, these design focus mainly on software interactions, but nowadays more and more sophisticated designs require not only interesting interaction software but also the hardware to carry out the commands.
These hardware developments require deep observation, complex design, user adaptability and technical understanding over software development and design.
At this workshop, we will take our winning design “Flux Intelligence” for iF Award as an example. In order to demonstrate the rigorous thought behind our design, we will exam the entire process from the beginning of our year-long planning and building process. This will give you an understanding of the required details in observation and planning.
The workshop will cover three domains:
1. The developmental thinking for interactive and integrated hardware design
2. The important details for hardware development and problem solving
3. The core identity of your design and how to express them
We use this opportunity to help guests to understand the various challenges of integrated hardware design that may be encountered within different phases of its development.

工作坊(三):创新策略与触动人心的设计 / Workshop No.3: Innovation Strategy & Touching Design
主持人:尹欢密 阿里巴巴,高级交互设计专家 / Moderator: Huanmi Yin, Senior interaction designer Alibaba Group

工作坊简介:以Design O2O的创新设计思维来洞见创新的设计,同时挖掘内心深处的情感,搭建人与产品之间的情感桥梁。本次工作坊将从客观存在、当下情景、唤醒未来的衡量体系及设计哲学融合触动人心的设计案例,引导设计之美的初衷与展现。从设计引申到组织的柔性管理,如何更有效地达到组织目标,搭建员工需要的工作内容、工作职能和工作关系设计,实现设计师的自我管理型团队。

Brief introduction of workshop: Based on the design thinking of Design O2O to insight into the creative design, and to explore deep emotions, and thus to connect people and products.
This workshop will conduct the intention and exhibition of design beauty from the following aspects, such as objective existence, current situation, measure system of waking up the future and cases of touching design. How to achieve organization goals from design extension to flexible management? How to design and set up job contents, job function, and job relationship for employees, and thus to achieve self-management of design team?

战略与服务设计工作坊 / WORKSHOPS: Strategy & Service Design
协调人:钱晓波 江南大学设计学院 副教授 / Coordinator: Dr. Xiaobo Qian)

战略是创造一种独特的、有利的定位,其实质就是选择与竞争对手不同的运营活动,企业和品牌面对竞争对手必须有明确的取舍与选择。结合设计战略,服务设计将传统的设计拓展到产品和服务的系统,在现代企业中的重要性逐渐被认可和重视。如何从设计的角度辅助建立企业的发展战略,通过设计战略和服务设计的方法配合企业的运营效益,已经成为当今设计的新角色。
战略与服务设计工作坊,将以实际的品牌为基础,探讨如何建立设计战略及如何通过服务设计来实现。三个平行工作坊,将邀请米兰理工大学副教授David Fassi,香港理工大学刘曦卉教授,赫尔梯行政学院研究院Sabine Junginger同时开展,将分别侧重于设计思考,战略设计和服务设计方向,共同探讨当代设计的新角色。
Strategy is to create a unique and advantageous position and its essence is to choose operating activities which is different from competitors. When faced with rivals, enterprise and brand should make choices and balance clearly. Combining with design strategy, service design extends the traditional design to the system of products and services and the significance of service design is gradually being recognized and valued.
How to use design strategy and service design methods to support establishing the development strategy of enterprises and improve the operational efficiency is becoming a new target of design nowadays.
Strategy and service design workshop will discuss how to establish design strategy and realize it through service design methods based the actual brands cases. Three parallel workshops will be carried out at the same time and will invite Dr. David Fassi from Polytechnic University of Milan, professor Liu Xihui from Hong Kong Polytechnic University and professor Sabine Junginger from Denmark Design School Kolding. Three workshops will focus on the design thinking, design strategy and service design separately and to discuss the new role of the contemporary design.

工作坊(四):战略设计 / Workshop No.4: Strategy Design
主持人:刘曦卉 / Moderator: Dr. Xihui Liu
工作坊(五):服务设计 / Workshop No.5: Service Design
主持人:Dr. Davide Fassi / Moderator: Dr. Davide Fassi
工作坊(六):设计思维 / Workshop No.6: Design Thinking
主持人: Dr. Sabine Junginger / Moderator: Dr. Sabine Junginger

健康医疗设计工作坊 / WORKSHOPS: Design for Healthcare

协调人:肖东娟 江南大学设计学院 副教授 / Coordinator: Dr. Dongjuan Xiao
近几年,设计介入健康医疗领域已成为热门,然而相关的基础研究成果还很薄弱。本次工作坊将邀请美国辛辛那提大学Craig Vogel教授、代尔夫特理工大学健康医疗研究方向学科带头人Richard Goossens教授、北京301解放军总医院远程医学中心主任郑兵,分别举办三个平行健康医疗工作坊,与参会代表一起深入探讨健康医疗领域的新兴话题和设计实践。

工作坊(七):以患者为中心的医疗健康设计 / Workshop No.7: Patient Centered Healthcare Design
主持人:Prof. Craig Vogel & 王晰 / Moderator: Prof.Craig Vogel & Ir. Xi Wang

工作坊简介:设计思维在中国医疗保健的动态变化中扮演什么样的角色?在美国,设计思维在医院、医疗保健机构以及保险公司的战略计划和项目执行中发挥着非常重要的作用。在美国的医疗保健领域,有两个方面的主要变化。一方面是新型的医患关系,另一方面是分散型的家庭医疗保健。
由于信息的民主化,相对以往任何时候,个体有了更多的机会主动参与到医疗决策的过程当中。在上个世纪,医生主导着医疗健康,而现在医生必须认识到病人有更多的话语权参与医疗决策,因此在医疗保健中应该以病人为中心。
昂贵的医疗费用、各种并发症的发生以及医疗保险的压力导致了病人在医院呆的时间越来越短。相比较呆在医院,病人更愿意早点在家中进行康复治疗。远程医疗是一部分解决方案。辛辛那提大学的Livewell Collaborative以及辛辛那提的其他研究所正在研究从医生主导的医疗到以病人为中心的医疗的转变。同时一些商业公司也在开发相关的产品和服务来帮助用户去进行自身的健康管理。本次工作坊将探讨这两个方面的主题,帮助学者们来理解怎么样将我们的研究方法应用于中国的设计教育之中。

Brief introduction of workshop: How can design thinking play a role in the new dynamic change in healthcare in china?
In the US design thinking is now playing a significant role in helping strategic planning and implementation of programs in hospitals, and healthcare and insurance companies.
There are two major aspects to the change in US healthcare. The first is the new doctor patient relationship and the second is the decentralization of healthcare focused on more healthcare support in the home.
With the democratization of information about healthcare individuals have greater opportunity than ever before to develop their actively participate in decisions about healthcare and wellbeing. During the last century healthcare was doctor directed. Doctors now have to learn that patients want more say and input on decisions about their healthcare and must re-center their role in the healthcare process.
The cost of hospital care and the incidence of complications occurring after the patient enters the hospital complimented by pressure of insurance has resulted in shorter hospital stays. Patients want to be home sooner as well and in the case of long term and terminal illness would rather be at home than in healthcare facilities.
Distance medical care and community based healthcare is part of the solution. University of Cincinnati, the Livewell Collaborative and several other research institutes in Cincinnati are working on understanding the shift from doctor centered healthcare to patient center healthcare. At the same time commercial companies are looking for produce and services developing strategies to help people manage their healthcare and wellness. The workshop will cover these two themes and help educators to understand how our approach could be implemented into design education in China.

工作坊(八):病人旅程设计 / Workshop No.8: Design of a patient journey
主持人: Prof. Richard Goossens & 肖东娟 / Moderator: Prof. Richard Goossens & Dr. Dongjuan Xiao

工作坊简介:每个人在去医院就诊或治疗的过程中,都会经历不同的体验。如何有效提高病人的体验呢?第一步就是从病人的角度去了解就诊和治疗过程中的一系列事件和行为,即用户旅程。代尔夫特理工大学工业设计工程学院的Delft Medisign是一个整合的研究团队,研究团队的成员有医生、设计师、社会学家和工程师,该研究团队的目标就是为用户提供更好的健康医疗产品和服务系统。
在本次工作坊中, Delft Medisign研究团队的带头人Prof. Goossens 将会为大家分享他们在设计病人旅程中用到的一些方法。如何将创新的方法应用于病人旅程的设计当中,去解决相关的医疗健康问题,从而去提高病人的体验?本次工作坊的目的是一起探讨如何为中国儿童医院而设计,去定义有意义的主题,去发现设计的机会点。本次工作坊将基于52张不同的情景卡片(娱乐、启发性、组织、正常生活、参与性等等),以小组合作的方式共同创造性地去构建不同的人物角色。

Brief introduction of workshop: How to improve patient experience during the process of medication and treatment, the first step is to understand the patient journey from the point view of a patient. Delft Medisign group is an integrated research team which involved doctors, designers, sociologist and engineers to work together to design better product and service systems for users.
In this workshop, Prof. Goossens who is the coordinator of the Delft Medisign group, will share some design method they used for design of a patient journey. In this workshop, the patient journey method will be used to come up with innovative ideas for healthcare on a medical problem. The workshop aims to define what could be useful topics for healthcare design in a Children Hospital in China. The patient journey will be designed and improved from the perspective of a patient to discover ‘touch points’ for designers. Input from different personas in 52 scenario cards will be used to create ideas in workgroups:
–Leisure (6)
– Informing (3)
– Organisation (6)
– Normal Life (5)
– Participation (5)
– Etc.

工作坊(九):慢性病的自我健康管理和协同医疗服务 / Workshop No.9: Self-management of Chronic Disease & Co-design for healthcare service
主持人: 郑兵 & 巩淼森 / Moderator: Dr. Bing Zheng & Dr. Miaosen Gong

工作坊简介:随着慢性病的年轻化趋势,以及人口老龄化的到来,患慢性病的人口在不断地增加。慢性病患者的生活方式较之发病前有了很大的变化,如何帮助慢性病患者去适应这种生理和心理的变化及如何有效的管理自己的疾病。本次工作坊由健康管理专家北京解放军总医院的郑兵医生和服务设计专家江南大学巩淼森副教授共同主持,联合飞利浦上海设计中心的设计师一起共同探讨慢性病患者如何有效的进行疾病的自我管理,以及利益相关者(家人、医生、医院、社区医院)如何帮助慢性病患者进行生活和疾病的管理,尤其是如何让社区医院发挥应有的作用。

Brief introduction of workshop: With transition of chronic disease age, and the arrival of an aging population, there is an increase in population of chronic disease patients. There is a great change of the life style before and after the diagnosis of chronic diseases. How to help patients with chronic diseases to adapt to the physiological and psychological changing of their life? And how to manage their disease effectively. The workshop will be hosted jointly by Dr. Zheng Bing who is a health management expert in PLA General Hospital in Beijing, and associate prof. Gong Miaosen who is a service design expert at the Jiangnan University.
During the workshop, three designers from Philips design center in Shanghai will work together with participants to explore how to manage chronic disease effectively from the patient perspective. And how stakeholders (family, doctors, hospital, community hospital) play their role to support patients with chronic disease management.