FOOD IN THE LOOP 国际海报设计竞赛征集公告


“ 单一化和多元化不仅是不同的土地运用方式,也是思考和生活的方式。 ”

After facing the brief related to food intended as cultural and social topic, this year POSTERHEROES  talks about the whole food chain in its broader aspect. We believe that environmental sustainability should also involve the entire food’s life cycle and everyone (stakeholders) who takes part in it. That includes food’s production, transformation, conservation, transport and direct sell to the final consumer; making sure that every step is made without loosing resources. The consumer is the one who decides what to eat and consequently what the food system will have to produce. Hence we need to change our diet habits if we want to modify the entire system. The awareness of our personal food and nutritive choice will lead that change.


在将食品作为文化和社会元素研讨之后,今年POSTERHEROES 将针对食品系统开展360度的讨论。环境的可持续发展性必须关系到食品生命周期的每个环节和这其中所有的参与元素:从食物的生产,到加工,到保存,到运输直到最终销售给消费者,每个环节都需要尽量保持珍贵的食物资源。消费者确定了其饮食主题,因此也决定了食品系统产出的产品。改变系统需要改变个人的行为:这个改变必定基于对个人饮食和营养选择的认知。


The hegemony of intensive farming and livestock have caused huge social, ethic and environmental debates: i.e. consideration for animals and ecosystem, workers’ rights defence and care of consumers health. At the same time the quick and silent spread of new sustainable practices opens the way to different behaviours and farming: i.e. food self-production, social agriculture, woofing organisations. What do you think are the most sustainable production practices of food? How is it possible to encourage alternative consuming behaviours that care about the origin of the food?

[01] 新的生产挑战
密布的养殖和种植的优先权构成了深入的社会、道德和环境研讨话题,从对动物和生态系统的尊重,到对工人的保护和消费者健康的维护。 同时,可持续性发展的新实践正在快速和无声无息地扩散,为不同的种植和文化勾画了道路:从食品的自行生产,到社会农业,到益农客式的别样旅行者 。 哪些是最具有可持续性发展的食品生产方法呢?怎样可以鼓励食品消费更注重来源地呢?


The market request for ready-to-eat, long-lasting meals has determined the actual food processing system. Frozen, long-lasting and freeze-dried meals are worldwide sold in supermarkets. The cultural and geographic peculiarities are completely lost. The transformation fakes and flattens out the appearance of the food that everybody eats. Food’s flaws disappear and it’s not that rare to get to the phenomena of sophistication and / or food fraud. Yet, the food processing has historical roots strongly linked to the different local cultures influenced by traditions and religious. Is it possible to bring the attention back to the historical culture connected with the industrial and domestic food processing? How the contemporary system can restore a cultural and local connection with the processed food?

对易做,快速烹调和长期保质的成品食品的需求形成了我们今天知晓的食品转换系统。冷冻产品,长时间保质或者冻干食品在全世界的超市中密布,因此丧失了文化和地域的渊源。转换提高并且使我们食用的食品的外观同质化,也隐藏了其缺陷,直到形成伪装食品和/或欺骗的现象。 但同时食品的转换有历史的根基,通过当地和宗教传统的步骤和技术,根深蒂固地关连到一个地域的文化。 但同时食品的转换有历史的根基,通过当地和宗教传统的步骤和技术,根深蒂固地关连到一个地域的文化。

— 成品食品
— 生食品文化
— 发酵
— 盐制

Processed foods are moved among the five continents following fixed roads defined by a highly vertical distribution system. In order to assure to the food a fictitious freshness and a good shape despite the long time and space transportation, sophisticated systems are required. In opposition to the huge power of the large-scale distribution, the traditional and local distribution nets (i.e. farmer market, small producers, local sellers…) endorse the concept of local, fresh and nutritious food. How the consequences of a homogenous food distributed on a global scale, can be shown to the consumers? How can we promote alternative distribution system?

[03] 另类的分销链
食品,转换和保存,在五大洲中按照一个纵向的食物分销系统穿梭。在时间和空间中的保鲜需要越来越高级的保质系统,使得食品在被销售时保持其完美的形象和模拟的新鲜。 挑战庞大的组织分销,传统的食品销售网络(市场、小生产者和地方销售者)传播着营养、本地的和真正新鲜的食品概念。怎样向消费者展示全球分销食品的后果呢?如何推广食品的另类分销渠道呢?


Every year one third of the food intended for human consumption is thrown away: 1.3 billion of tons of food become rubbish even before having the chance to get into our homes. The struggle against food waste is one of the challenges of this century, and a great possibility consists in the promotion of new behaviours and new model of consumption. We need to re-discovery the culinary practices, well known to the previous generations, of waste reuse; it becomes essential to create new ethical systems to share the nourishment in excess as well as to avoid the food overproduction. Which are the instruments to support this cultural revolution? Towards which model of consumption are we moving?

[04] 对抗浪费食品的战争
每年三分之一的人类消耗食品被扔掉:13亿吨的食品还没到餐桌上就已经成为垃圾了。 针对食品浪费的对抗是这个世纪的挑战之一,推广新的消费行为和方式是一个大的机会:重新发现如何利用舍弃部分,这些都是过去几代人熟知的;建立新的剩余食品分享的团结系统;从源头避免食品过多生产。 哪些是推广这个文化革命的工具?向哪个消费模式发展?

Posterheroes is an international communication and social graphic art contest organized by PLUG – non profit Cultural Association.

There are no age, nationality or profession limits, the contest is open to all, except for the organizers of Posterheroes, PLUG associates, the jury or any of their family members.

The Posterheroes contest is open to individuals or groups (in which case a representative will be required) with the submission of up to 3 entries each. Works can only be submitted online following the uploading procedure on

Each candidate will include the following details in the electronic form:
candidate name and surname (representative in the case of a group)
candidate nationality
email address
title of the work
English description in 500 words max
submission category (01_production, 02_transformation, 03_distribution, 04_disposal); if the work deals with more than one issue the most relevant must be indicated.

If one or more fields are left incomplete the participation to the contest will be invalidated.

Works must not present any symbols or signatures that could trace back to the authors.

Files must meet the following characteristics (upon pain of exclusion):
size: 50×70 cm at 150dpi (2953×4134 pixels)
max 5MB
vertical layout
jpg or pdf format

The only admitted languages to fill in the electronic form is English. If the graphics contain text components, these must necessarily be in English.

The jury is composed of international experts in graphic arts and communications. PLUG reserves itself the right to communicate on its website any possible changes to these conditions.

Files will be automatically renamed to guarantee anonymity, during the process of evaluation by the jurors.
The jury will select the 40 best proposals. Evaluation criteria for selection will be: originality, quality in relation to efficacy of message communication and emotional aspects expressed by the posters.

PLUG, as the organizer of the contest, will be responsible for facilitating in an independent manner the works of the jury. PLUG also guarantees the correct management of entries as reported in the present regulation.

Works can be submitted starting from November 08, 2014(11:59 p.m. GMT+1) up until midnight (11:59 p.m. GMT+1) of March 29, 2015. Posters received after the established deadline will not be considered for the contest. If the submission has been delayed due to a technical failure on the website, the independent facilitator will decide whether to accept or not the posters at its own discretion.

Posterheroes does not award any monetary prizes. Selected posters will be promptly published on and will be displayed on the social media channels of PLUG Association and Posterheroes (Facebook, Twitter, Youtube). Selected works will be published on the catalogue of the initiative and will become part of the itinerant shows and future events which Posterheroes/PLUG will organize at the end of the contest. The selected participants are entitled to a copy of the book free of charge, but are asked to cover the postage costs at their own expense. Selected posters will be announced by May 1st, 2015.

Each participant or group authorizes the cultural association – PLUG – to handle personal details under the Italian law decree 196/2003 (Personal data protection code – Italian law), for the fulfillment of all obligations of the organization and for the correct development of Posterheroes as well as for the events which Posterheroes/PLUG will organize after the contest. For any controversy concerning the contest, Italian law will be applicable. By sending the entries, participants explicitly accept, without possibility of appeal, that the competent tribunal will be the one in Turin.

Works submitted to the contest must be original artworks that are previously unpublished, under penalty of exclusion from the contest. The works must consist entirely of the author’s own work, who by submitting the entry declares and guarantees he/she holds all its rights, that it doesn’t prejudice rights of any other third party and does not violate any law in force. Furthermore, authors declare they hold every moral and patrimonial copyright. In any case authors release the Cultural Association – PLUG – from all responsibilities, costs and any kind of burdens that should arise due to the content of the work. Participants concede Posterheroes/PLUG an irrevocable, perpetual, non-exclusive, transferable and worldwide license, with no royalties, to use and display publicly their works, citing the authors. Any other use of the works will be arranged with the authors. These might include, but are not limited to, culture and arts promotion activities, social activism campaigning, educational material, fundraising campaigns.

By submitting a poster, authors automatically agree to publish their designs through a Creative Commons Attribution-Share Alike 3.0 license. The legal details of this license are available at Creative Commons website.

The participation to the contest implies the total acceptance of the present announcement and specifically of the following points: requirements, terms and conditions, technical requirements, admitted languages, jury, evaluation criteria, independent facilitator, deadline, awards, privacy, copyright.

NOTE: The Association PLUG reserves the right to make changes in this regulation during the contest.