第二届“帝度杯”国际家用电器工业设计大赛征集公告

The 2nd “DIQUA CUP”
International Household Appliance Industrial Design Competition

Brand Interpretation
DIQUA is an international high-end brand of household appliances which is committed to excellence technology and lean manufacturing. The brand takes the harmony of human、machine and nature as her developing philosophy. With her core product series combined with high tech including “DD-INVERT”, “CLOUD FRESH”, “INVERT MICROWAVE”, DIQUA is dedicated to bring healthy, comfortable user experience to our aim customers who pursue a quality life.

About the Competition
“DIQUA CUP” international household appliance industrial design competition is an international event hosted by Hefei People’s Government with the support from Hefei Economic and Information Technology Commission & Hefei Rongshida Sanyo Electric Co., Ltd.
Thanks to the support from Hefei People’s Government as well as the co-organizers. With the aim to enhance brand image and promote the progress of industrial design of Hefei household appliance industry. We successfully held the 1st DIQUA CUP in the year of 2013 and greatly achieved a positive social benefit and made an important contribution to finding, developing and encouraging the talent.

1 、Organization
Organizer: Hefei People’s Government
Undertakers : Hefei Economic and Information Technology Commission
Hefei Rongshida Sanyo Electric Co., Ltd
Co-organizers:
Domestic Appliance Research Institute of China
School of Art Design / Hunan University
School of Design / Jiangnan University
School of Design Innovation / Tongji University
School of Architecture and Art / Hefei University of Technology
School of Art Design / Anhui Polytechnic University
(In alphabetical order)

2、Committee Members
Director of organizing committee:
Jianguo Wu: Vice Mayor/ Hefei People’s Government

Deputy Director of the organizing committee:
Ping Li: Deputy Secretary-General / Hefei People’s Government
Haiying Li: Secretary / Hefei Economic and Information Technology Commission
Yonghua Jin: President of the Board /Hefei Rongshida Sanyo Electric Co., Ltd

Committee members:
Hongjie Xie :Deputy Director / Hefei Economic and Information Technology Commission
YuPing Wei :Deputy Minister / Hefei Municipal Party Propaganda Department
Renke H : Dean / school of Design & Art / Hunan university
Chunming Han: Professor / School of Architecture and Art / Hefei University of Technology
Rongzhong Zhang: Vice President/ Hefei Rongshida Sanyo Electric Co., Ltd

Director of the organizing committee office:
Jie Zhang: Deputy Director / Product Development Center / Hefei Rongshida Sanyo Electric Co., Ltd

Office members:
Yuezong Sun: Science and Technology Department / Hefei Economic and Information Technology Commission
Shouqiang Li: Minister / Industrial Design Department / Product Development Center / Hefei Rongshida Sanyo Electric Co., Ltd
Xiaochen Yin: School of Architecture and Art / Hefei University of Technology

3、Theme
90’s
Theme interpretation:the 90’s (people who are born after 1990.) is not only the main consumer group over the next decade but also the new power of the household appliances design in china .Offering better consumer experience of the 90’s which is more personal & emotional will be one of the main direction of household appliances design in china .Based on this , Designers of the 2nd ” DIQUA Cup” figure out the blueprint of the future life with high-end appliances .

4、Cope of works and Selection criteria
①Scope of works
Kitchen appliance: front-load & top-load washing machine, refrigerator, microwave oven, rice cooker, etc.
Small electrical appliances: air purifier, bidet, etc.

②Selection criteria
Match the theme and scope of works of the competition
Meet the basic design aesthetics
User Experience
Environmental Protection
Innovation

5、Participants
Teachers and students from related professionals of colleges and universities worldwide
Freelance designers
Design enthusiasts
(PS: Contestants can entry individually or in group , no more than 3 people per group.)

6、Jury
Xuwei Bin: Dean/Domestic Appliance Research Institute of China
CuiQin Lan:Director / Design Innovation Centre of DARIC
Frank Zierenberg: IF Award’s Executive Chairman of China
Xiaobo Lu: Dean/ school of Fine Arts/ Tsinghua University
Myoung Sik Choi: Dean / school of Art & Design / Kyung Hee university
Renke He : Dean / school of Design & Art, Hunan university
Director / ID Teaching Steering Committee of Higher School of The Ministry of education
Vice president / China Industrial Design Association
Xiangyang Xin: Dean / school of Design / Jiangnan university
Zhengsheng Yin: Professor / School of Design Innovation / Tongji university
Vice chairman / Shanghai Industrial Design Association
Chunming Han: Professor / School of Architecture and Art / Hefei University of Technology
Yonghua Jin: President of the Board /Hefei Rongshida Sanyo Electric Co., Ltd
Rongzhong Zhang: Vice President/ Hefei Rongshida Sanyo Electric Co., Ltd

7、Prizes and Incentives

Winning numbers  prize money  (¥) award
the Grand Prize 1 50000 Trophies, bonuses, certificates awarded
the Gold Prize 1 20000 Trophies, bonuses, certificates awarded
the Silver Prize 2 10000 Trophies, bonuses, certificates awarded
the Bronze Prize 3 5000 Trophies, bonuses, certificates awarded
The Honorable Mention 50 certificates awarded

Other incentives:
One: We will offer winners opportunities for the internship and the priorities of employment when they apply for our company.
Two: For the outstanding organization award winning units, we will give priorities to establishing long-term cooperation between schools and enterprises.
(PS: Personal income tax should be beard by the winners.)

8、Application Process
1) Sign up
For all entries should download and complete the application form——《The 2nd “DIQUA Cup” International Household Appliance Industrial Design Competition》. Then email the completed application form at diqua@hf-sanyo.com.

2) Works Submission
①Layout of works: A3((297mm*420mm),300dpi. Each work is limited to two pages, just the jpg. for the electronic document. Layout should contain topics, renderings, necessary structural, the basic outline drawings, captions, and so on. Renderings of representation are not limited, like sketch or computer, which could clearly express the designer’s creativity and design. And it’s better to offer different perspective renderings.

②The following cannot appear on the design drawings:
Participants work unit, name (including English or Pinyin initials),and any identity-related icons、graphics about participants.

3) The way of Submission
①Participants could choose to submit works via e-mail, and the organizing committee will reply after received.
Each e-mail, contained works and application form, no more than 10M. The works more than 10M can be used the same email subject to sent separately. Email electronic documents to diqua@hf-sanyo.com.
②Participants could also choose to mail the CD of works and application form.
Mailing address: 96 Science Road, Hefei High-tech Industrial Development of China;
Hefei Rongshida Sanyo Electric Co., Ltd.; The 2nd “DIQUA Cup” International Household Appliance Industrial Design Competition Committee.
Tel: 0551-65869009
Zip Code: 230088

PS: If you cannot send e-mail or don’t receive reply from competition committee after one day, you could contact the competition QQ.
Filename naming of the works and application form: Works category, designer name, contact way (washing machine-San Zhang-150**** ****).

9、Competition schedule
1): Submissions (June 30, 2014 24:00 Deadline)
Contestants must submit works within the specified time. Over the deadline the submitted works will not be taken into consideration in the assessment.

2): Works Selection (in July 30, 2014)

3):Results publicity (about late August, 2014)
After the selection, the winning entries in the design competition will be reserved publicly on the “design online” website to the end. during the public exhibition, anything about the complaint of the winning entries which is infringement of intellectual property rights or plagiarism, as well as questioning the fairness of the assessment results, as long as real name and who can provide conclusive evidence, the organizing committee office will very carefully and handle seriously, and will publish of the results timely to the public.

4): Awards Ceremony (to be confirmed)
Winner of the Grand Prize, Gold prize, Silver prize, Bronze prize in the DIQUA Cup will be invited to attend the award ceremony hold in Hefei, the organizer will attend the round-trip transportation costs in the award ceremony and accommodation fees in Hefei.

10、Intellectual Property Protection
Organizers have the right, like display, publishing, promotion, publicity, etc, and can apply for patent for all entries. The entry must be original work, which is unpublished in newspapers, magazines, websites and other media, and have not participated in other competition. Participants should ensure that they have completely intellectual property right to their entries, and cannot copy or violate intellectual property rights of others. If find the finalists and winners exist plagiarism or other tort, the organizer will cancel the entries, finalists and award qualifications, recover bonuses, prizes, award certificates, and release its tort in the media.
For all entries, the winners receive reward means intellectual property rights of winning works belong to the competition organizer, including the rights to copy, distribute, display, deduct and so on. And the organizer needs not to pay additional fees to the winners. Winners reserved for authorship of works.

11、 Other outstanding issues
The right of final interpretation of this competition belongs to Hefei Rongshida Sanyo Electric Co., Ltd.

12、 Consultation and Liaison
Tel: 0551-65869009
Contact Person: Yang Wang
QQ:1979575193
E-mail:diqua@hf-sanyo.com
DIQUA Official Website:www.diqua.com