第五届“帝度杯”国际家用电器工业设计大赛征集公告

The 5th “DIQUA CUP”
International Household Appliance Industrial Design Competition

Brand Interpretation
DIQUA takes Savvy、Elegance\Expression、Charming、Fashion\Sensitiveness、Nature、Oriental Aesthetics as her brand design language, the harmony of human、machine and nature as her developing philosophy. With her core product series combined with worldwide leading high-tech including “DD-INVERTER”, “CLOUD FRESH”, “INTELLIGENT MICROWAVE”,DIQUA is dedicated to bring healthy, comfortable user experience to our target customers in pursuit of life quality.

About the Competition
International Household Appliance Industrial Design Competition”DIQUA CUP” is an international event hosted by Hefei People’s Government with the support from Hefei Economy and Informatization Commission and Whirlpool(China)Co., Ltd. With thecity image of “lakeside city and innovation hub” as its background, this competition aims to enhance brand image and promote the progress of industrial design of Hefei household appliance industry. We successfully held DIQUA CUP in thefour years which got the support from Hefei People’s Government as well as the co-organizers, greatly achieved a positive social benefit and made an important contribution to establishing a platform and window of seeking, developing and encouragingtalents.

1 Organization
Host: Hefei People’s Government
Organizers: Hefei Economy and Informatization Commission
Whirlpool(China)Co., Ltd
Co-organizers:
Domestic Appliance Research Institute of China
School of Art Design / Tsinghua University
School of Art Design / Hunan University
School of Design / Jiangnan University
School of Design Innovation / Tongji University
School of Architecture and Art / Hefei University of Technology
School of Art Design / Anhui Polytechnic University
School of Art Design/ Hefei University
School of Electrical Engineering and Automation/Anhui University
(In alphabetical order)

2、Committee Members
Director of organizing committee
Xiang Wang: Vice Mayor/ Hefei People’s Government
Deputy Director of the organizing committee:
Haiying Li:Secretary / Hefei Economy and Informatization Commission
YonghuaJin: Chairman ofWhirlpool(China)Co., Ltd

Committee members:
Hongjie Xie :Deputy Director / Hefei Economy and Informatization Commission
Sen Yang :Deputy Minister / Hefei Municipal Party Propaganda Department
RenkeHe : Dean、Professor / school of Design & Art / Hunan university
XuebinLi: Party secretary、Professor / School of Architecture and Art / Hefei University of Technology
Rongzhong Zhang:Senior Vice President /Whirlpool(China)Co., Ltd
Yucheng Yang CTO/Whirlpool (China) Co.,Ltd

Director of the organizing committee office:
NaiqingJin: Director / Product Planning Center / Whirlpool(China)Co., Ltd
Tingting Xiang: Director / Technology Department /Hefei Economy and Informatization Commission

Office members:
Yuezong Sun:Science and Technology Department / Hefei Economy and Informatization Commission
Shouqiang Li:Minister / Industrial Design Department / Product Development Center / Whirlpool(China)Co., Ltd
Xiaochen Yin: Director、Associate Professor /School of Architecture and Art / Hefei University of Technology

3、Theme
Design For Diversity
Theme interpretation:The diversity of design is also a design of diversity. Today’s world, people are increasingly concerned about the self, the classification of the crowd is more and more meticulous and vivid. The most obvious replection is a variety of products which fill in people’life. It reflects the user’s identity and character and it becomes user’s label. In he future of China, the biggest challenge is to take advantage of design to interprete life and use product differentiation to deal with the diversity of the crowd.

4、Project Subject
Select one from the following eight topics to design:


Project 1: Whirlpool Radiant Series Drum Washing Machine Design
Design requirements: refer to the current product modeling size as shown,  improve the design from the perspective of product experience, exterior and function, to have a clearer design positioning for different consumer groups.


Project 2: Diqua Tilt – Washing Machine Design
Design requirements: refer to the current product modeling size as shown,  improve the design from the perspective of product experience, exterior and function, to have a clearer design positioning for different consumer groups.

 
Project 3: Full range of refrigerator designs(Exterior)
Design requirements: refer to the current product modeling size as shown,  improve the design from the perspective of product experience, exterior and function, to have a clearer design positioning for different consumer groups.

Project 4: Refrigerator Interior Design

Design requirements: refer to the current product modeling size as shown, choose one of models, design the interior, to make the product has a better experience and design competitiveness.


Project 5:Drum washing machine —— UX design
Design requirements: refer to the current product modeling size as shown, be creative on the components deign from the aspects of usibility, ergonomic, aesthetic, to have a better user experience and design competitiveness.


Project 6:  Drum washing machine – Door design
Design requirements: refer to the current product modeling size as shown, be creative on the components deign from the aspects of usibility, ergonomic, aesthetic, to have a better user experience and design competitiveness.


Project 7:Fridge – interior lighting design
Design requirements: refer to the size of the current product as shown, please design the lighting of the space, from the aspects of the lamp shape, layout, color, lighting effects, innovation and other aspects of design, to have a better user experience and design Competitiveness. 

Project 8:Refrigerator, washing machine UI interactive design and APP design
Design requirements: control interface design of household appliances like washing machine, refrigerator, or intelligent control terminal app design, fit the theme of “Design For Diversity”, to give interactive design concept for the traditional home appliances, so as to facilitate people’s life. 

5、Participants
Teachers and students from related professionals of colleges and universities nationwide
Part-time designers
Design enthusiasts
(Remarks : Contestants can participate in individually or in a group, no more than 5 people per group.) 

6、Jury
1) Appliance industry experts
2) Co-design institutions experts
3) Whirlpool Corporation technical experts
4) International industrial design experts 

7Prizes and Incentives

Winning numbers  Prize money  (¥) Award
 Best of the Best 1 30000 Trophy, bonuse, certificate
Gold Prize 1 20000 Trophies, bonuses, certificate
Silver Prize 2 10000 Trophies, bonuses, certificate
Bronze Prize 3 5000 Trophies, bonuses, certificate
Nomination Award 15 1000 bonuses, certificate
Recognition Award 30 certificate
Excellent Organization Award The organization of the “Excellent Organization Award” shall be awarded by the Organizing Committee for the units that have participated actively in the competition and have made outstanding achievements.

Other incentives:
1:We will offer winners opportunities to get internship and the priorities of employment when they apply for our company.
2: For the outstanding organization award winning groups, we will give priorities to establishing long-term cooperation between schools and enterprises
(PS: Personal income tax should be borne by the winners.)

8: Selection criteria
In line with the theme and worksof this competition.

NO. Attributes Criteria Proportion
1

 

Innovation

 

Unique and novel design, outstanding innovation, which can reflect the innovative ability and solvingproblems.

Can be the overall designto express a complete product design; can also be part of the design, such as the design of a visual components or functional components, and even software innovation, such as the design of a perfect UI Interactive system.

30%
2

 

Technical

 

In strict accordance with the organizing committee to provide the platform size to design, to ensure the feasibility of production.Stable performance, advanced technology, reasonable function, meeting the use, maintenance and safety requirements; It can consider the production process, the cost of materials and other factors, and also the feasibility of production. 20%
3

 

Style

 

Participants need to reflectthe understanding and reflection of cultural backgroundsin the works, to reflect the design features through style; Comfort, convenience, simple recognition and operation, high efficiency, interpersonal coordination.

Eg:UI interaction design, you need to ensure that the design of the system, logic, expansion., and consider the possibility of diversified.

20%
4

 

Environmental Protection

 

The requirements of sustainable developmentfocuses on environmental protection and energy saving in manufacturing, distribution, use, recycling. 15%
5

 

Expressive Reasonable color, its form reflects the combination of technology and art and is in harmony with the surroundings; It can express design intent of the design approach, design details in a greater way. 15%

9Competition schedule
The competition is divided in two stages: initial evaluation and final evaluation. Specific schedule is as follows:

Time Process Explanation
May. 2016-24:00 p.m30th Sep. 2017 (deadline)  

Work Collection

1. Participents must submit works within the specified time, exceed the deadline will not be involved in the assessment work.

2.Specific detailed submission process, please see the article 10 of announcement – process.

 

 

Mid of Oct. 2017

 

 

Initial Evaluation, Publicity

1.After the selection, the winning entries in the design competition will be reserved publicly on the “design online” website till the end. During the public exhibition, anything about the complaint of the winning entries which may infringe intellectual property rights or be implicated in plagiarism, as well as questioning the fairness of the assessment results, as long as you can provide conclusive evidence, the organizing committee office will very carefully and seriously deal with that, and will publish of the results timely to the public.
Mid of Oct. –Nov. 2017 Program refinement stage 1.After the finalists are announced, the participant may make further refinement within the specified time to submit the demo animation, model or kind.
 

 

In early Nov. 2017

Final assessment,

Finalists Exhibition,

Awards Ceremony

1. During the final assessment, the organizing committee will organize the final evaluation, products exhibition,carry out “player defense, the judges review”, and exhibit shortlisted products for free.

2. Winners of the Special Prize, Gold prize, Silver prize, Bronze prize in the DIQUA Cup will be invited to attend the award ceremony held in Hefei, the organizer will provide the round-trip transportation costs for the award ceremony and accommodation fees in Hefei.

Note:Please pay attention to awards announcementconcerningdetails and requirements of the final assessment and ceremony. 

10Application  Process

Material Registration Form Design
Design requirements Fill in the table of contents, including personal information, design notes, patent ownership of signature 1.Layout of works: 2 pages,( JPG. A1 594X841mm, 300dpi, download the design drawing from the attached.

2. Layout should contain topics, renderings, necessary structural, the basic outline drawings, captions, and so on.Renderings of representation are not limited, like sketch or computer, which could clearly express the designer’s creativity and design. And it’s better to offer different perspective renderings.

3.The following cannot appear on the design drawings, otherwise, will be deemed a waiver from the competition: Participants work unit, name (including English or Pinyin initials),and any identity-related icons、graphics about participants.

Named 1、   Name of  registration Form,Design Drawing,Folder
Works category, designer name, contact (washing machine-San Zhang-150**** ****).2、If there are 2 pages:
Works category, designer name, contact(1)
Works category, designer name, contacty(2)
Delivery method 1、Email
Participants could choose to submit works via e-mail, and the organizing committee will reply after received.
Each e-mail, contained works and application form, no more than 10M. The works more than 10M can be used the same email subject to be sent separately.
Email electronic documents to diqua@whirlpool-china.com .
If you cannot send e-mail or don’t receive reply from competition committee after one day, you could contact the competition QQ(1979575193).
2、Mail
Participants could also choose to mail the CD of works and application form.
Mailing address: 96 Science Road, Hefei High-tech Industrial Development of China;
Whirlpool(China)Co., Ltd; The 5th DIQUA Cup” International Household Appliance Industrial Design Competition Committee.
Tel: 0551-65325010
Zip Code: 230088

11Intellectual Property Protection
Organizers have the right, like display, publishing, promotion, publicity, etc, and can apply for patent for all entries. The entry must be original work, which is unpublished in newspapers, magazines, websites and other media, and have not participated in other competition. Participants should ensure that they have completely intellectual property right to their entries, and cannot copy or violate intellectual property rights of others. If the finalists and winners are found with plagiarism or other tort, the organizer will cancel the entries, finalists and award qualifications, take back bonuses, prizes, award certificates, and release its tort in the media.

For all entries, the winners receive reward means intellectual property rights of winning works belong to the competition organizer, including the rights to copy, distribute, display, deduct and so on. And the organizer needs not to pay additional fees to the winners. Winners reserved for authorship of the works.

12 Other outstanding issues
Committee will develop the announcement of specific requirements, rules and arrangements timely.The right of final interpretation of this competition belongs to Whirlpool(China)Co., Ltd.

13 Consultation and Liaison
Tel: 0551-65325010
Contact Person: Jessica Wang
QQ:1979575193
QQ Group: 193367211
E-mail:diqua@whirlpool-china.com
Hefei Economic and Information Commission Official Website: www.hfgj.gov.cn/
DIQUA Official Website:www.diqua.com

Learn more about the competitioninformation, please pay attention to the DIQUA official we-chat: