上海人民美术出版社《艺术设计名家特色精品课程》系列丛书


丛书名: 艺术设计名家特色精品课程
作者: 熊微
页数: 176
出版日期: 2017.05
定价: 35元
书号: 978-7-5586-0273-3

编辑推荐
本书是为艺术设计专业工作者服务的各种实用文体的介绍和写作指导。
1)本书较为全面地覆盖了设计的各个专业方向。
2)尽量贴近实践操作步骤,使读者能够直接进行设计应用文写作。
3)对各种设计应用文的类型、特点均进行了一定的理论归纳,使读者能够举一反三,对同一类设计应用文的写作有更深刻的认识。

内容简介
本书是目前为止内容最为全面且丰富、结构较为清晰、实用性和针对性较强的艺术设计专业写作指导教程,适用于各大院校艺术设计专业学生。书中包含市场调研报告、实验报告、分析报告、田野考察报告、广告文案、设计策划书、设计招(投)标书、产品说明书及学术论文、设计通讯和设计教案等于艺术设计专业相关的多方面内容。本书既有不同概念和类型的理论之辩,又有详尽的例文分析,简便实用。

作者简介
熊微 江西景德镇人,清华大学美术学院设计艺术学博士,现为无锡江南大学设计学院副教授。出版《中国历代青花画典》、《中国历代陶瓷款识大典》、《中国陶瓷古籍集成》等学术合著三部。研究兴趣较为广泛,在《装饰》、《艺术百家》、《中国陶瓷》等核心刊物发表有关美术学、设计学、陶瓷史论专业学术论文若干篇。

目录

第一章 设计应用文写作通论······························1
第一节 设计应用文写作的认识及价值······················1
一、应用文的基本知识···································1
二、设计应用文的类型和特点·····························2
三、构筑设计整体的重要途径·····························3
四、设计师的素质与能力·································4
第二节 设计应用文写作的基础知识························6
一、观点与材料·········································6
二、结构与语言·········································8
三、设计研究与设计应用文写作的难度·····················9
第二章 设计调研及分析报告·····························11
第一节 设计市场调研报告·······························11
一、市场调查的特点及种类······························12
二、市场调查的过程和方法······························14
三、市场调研报告的格式和写作方法······················18
四、例文与简析········································20
第二节 设计消费与经济活动分析报告·····················26
一、设计消费与经济活动数据来源························26
二、设计消费与经济活动分析的方法······················28
三、分析报告的格式与写作方法··························32
四、例文与简析········································34
第三节 设计实验报告···································39
一、设计实验报告的类型································39
二、设计实验过程记录··································40
三、设计实验报告的格式与要求··························42
第四节 田野考察报告···································44
一、田野考察的概念和作用······························44
二、田野考察的过程····································45
三、田野考察报告的写作································47
四、例文与简析········································48
第三章 设计文案与常用文稿·····························53
第一节 广告文案·······································53
一、广告与广告文案····································53
二、广告文案的结构与类型······························56
三、广告文案的写作方法································59
第二节 设计策划书·····································73
一、策划与策划书······································73
二、广告策划书的写作··································79
三、广告策划书案例····································91
第三节 设计类招、投标书·······························96
一、招标和招标书······································96
二、招标书的结构和写作································98
三、设计类招标书写作及案例····························99
四、设计类投标书的写作·······························104
五、设计类投标书的模式·······························106
第四节 设计类合同与协议书写作························107
一、合同文本的基本结构·······························108
二、设计类合同书写作·································109
三、设计类协议书写作·································112
第五节 产品说明书····································116
一、产品说明书的类型及特点···························116
二、产品说明书的结构·································117
三、产品说明书的格式·································117
四、产品说明书例文···································118
第四章 设计论文与设计通讯····························120
第一节 设计学术论文··································120
一、学术论文的概念和特征·····························120
二、设计学术论文的特殊性·····························122
第二节 设计类学位论文································128
一、学位论文的特点与学术规范·························128
二、学位论文的基本结构·······························131
三、学位论文的写作方法·······························135
四、例文与简析·······································138
第三节 设计通讯······································144
一、设计通讯的概念与作用·····························144
二、设计通讯的类型···································145
三、设计通讯的写作原则和要求·························147
四、例文与简析·······································148
附录·················································154
参考文献·············································164
后记·················································166